Rewind! Over the past few years, you’ve probably noticed a huge resurgence in retro music formats. Vinyl has seen 260% growth since 2009, according to Forbes magazine. These days, I constantly see teens in addition to adults digging through the vinyl crates in the record store I work in. What may have started as a Instagram-motivated fad has now adapted into a full fledged vinyl revolution, encouraging young audiophiles to re-embrace the physical side of music during this age of Spotify and Apple music.
In addition to vinyl, cassette tapes have recently made a comeback. Mainstream artists like Khalid, Lana Del Ray, Arcade Fire, and The 1975 are releasing their latest albums on vinyl, CD, and now, cassette. Urban Outfitters has started selling clear, portable cassette tape players. (Gotta admit–they’re pretty cool. Here’s a tip, though: you can get something similar at Goodwill or a thrift shop for way cheaper.) “Check out my mixtape” isn’t just a silly phrase anymore–kids are actually making tapes again. (Okay, maybe it’s still a silly phrase.)
According to The Verge, “Helping the cassette boom are a few factors. For one, the official soundtrack for Marvel’s Guardians of the Galaxy is still going strong, despite its 2014 release. The soundtrack, featured heavily in the movie as the personal mixtape of Chris Pratt’s character Peter Quill, sold 4,000 cassettes last year.”
If you want to get in on the trend, you can find cassette tapes at pretty much any local record store. If you’re looking to get creative and make your own, all you need is a CD collection, tape recorder, blank cassette tapes (you can get them at Fred Meyer) and Google images. I made some pretty quirky personalized mixtapes for my friends (see right and above)–they work great as birthday presents or just random lil surprises to show you care.
It’s pretty rad how retro is constantly becoming the new cool. What’s next, the return of 8-tracks and floppy disks? I’m all for it!